Read the following case-let and answer the questions that follow
Rajinder Singh was 32 years old from the small town of Bhathinda, Punjab. Most of the families living there had middle class incomes, with about 10% of the population living below the poverty level. The population consisted of 10 percent small traders, 30 percent farmers, besides others. Rajinder liked growing up in Bhathinda, where people knew and cared about each other.
Even as a youngster it was clear that Rajinder was smart and ambitious. Neighbors would often say, âSomeday youâre going to make us proud!â He always had a job growing up at Singhâs General Store - Uncle Balwantâs store. Balwant was a well-intentioned person. Rajinder loved being at the store and not just because Balwant paid him well. He liked helping customers, most of who were known by the nicknames. Setting up displays and changing the merchandise for different seasons and holidays was always exciting. Uncle Balwant had one child and off late, his interest in business had declined. But he had taught Rajinder âthe ins and outs of retailingâ. He had taught Rajinder everything, including ordering merchandise, putting on a sale, customer relations, and keeping the books.
The best part about working at the store was Balwant himself. Balwant loved the store as much as Rajinder did. Balwant had set up the store with a mission to make sure his neighbors got everything they needed at a fair price. He carried a wide variety of goods, based on the needs of the community. If you needed a snow shovel or piece of jewelry for your wife, it was no problem - Singhâs had it all. Rajinder was impressed by Balwantâs way of handling and caring for customers. If somebody was going through âhard timesâ, Balwant somehow knew it. When they came into the store, Balwant would make them feel comfortable, and say something like, âyou know Jaswant, letâs put everything on credit todayâ. This kind of generosity made it easy to understand why Balwant was loved and respected throughout the community.
Rajinder grew up and went to school and college in Bhathinda. Later on, he made it to an MBA program in Delhi. Rajinder did well in the MBA course and was goal oriented. After first year of his MBA, the career advisor and Balwant advised Rajinder for an internship at Bigmart. That summer, Rajinder was amazed by the breadth and comprehensiveness of the internship experience. Rajinder got inspired by the life story of the founder of Bigmart, and the value the founder held. Bigmart was one of the best companies in the world.
The people that Rajinder worked for at Bigmart during the internship noticed Rajinderâs work ethic, knowledge, and enthusiasm for the business. Before the summer ended, Rajinder had been offered a job as a Management Trainee by Bigmart, to start upon graduation. Balwant was happy to see Rajinder succeed. Even for Rajinder, this was a dream job - holding the opportunity to move up the ranks in a big company. Rajinder did indeed move up the ranks quickly, from management trainee, to assistant store manager, to supervising manager of three stores, to the present position - Real Estate Manager, North India. This job involved locating new sites within targeted locations and community relations.
One day Rajinder was eagerly looking forward to the next assignment. When he received email for the same, his world came crashing down. He was asked to identify next site in Bhathinda. It was not that Rajinder didnât believe in Bigmartâs explanation. What was printed in the popular press,especially the business press, only reinforced Rajinderâs belief in Bigmart. An executive viewed as one of the wisest business persons in the world was quoted as saying, âBigmart had been a major force in improving the quality of life for the average consumer around the world offering great prices on good, giving them one stop solution for almost everything.â Many big farmers also benefitted through low prices, as middlemen were removed. At the same time, Rajinder knew that opening a new Bigmart could disrupt small business in Bhathinda. Some local stores in small towns went out of business within a year of the Bigmartâs opening.
In Bhathinda, one of the local stores Singhâs,now run by Balwantâs son, although Balwant still came in every day to âstraighten out the merchandise.â As Rajinder thought about this assignment, depression set in, and the nightmares followed. Rajinder was frozen in time and space. Rajinderâs nightmares involved Balwant screaming something- although Rajinder could not make out what Balwant was saying. This especially troubled Rajinder, since Balwant never raised his voice.
Rajinder didnât know what to do - who might be helpful? Rajinderâs spouse, who was a housewife? Maybe talking it through could lead to some positive course of action. Rajinderâs boss?Would Bigmart understand? Could Rajinder really disclose the conflict without fear? Uncle Balwant? Should Rajinder really disclose the situation and ask for advise? He wanted a solution that would make all satkeholders happy.
Who is the best person for Rajinder to talk to?
After delibertation with many people and a lot of research, Rajinder came across a study published
in leading journal, which stated that most local farmers benefited because Bigmart bought agricultural produce directly from the farmers.
Which of the following actions would you prefer Rajinder to take, after he got this fresh information?
Which is the right ascending order, in terms of proportion of population, benefitting from Bigmart, in and around Bhathinda?
on the basis of the information given in the following case.
Due to increased competition, Ginger Automobiles, the Indian subsidiary of Pepper Automobile Company (PAC) reported lower sales and profits. PAC expects its new model Limo, developed especially for value conscious customers of India and China, would revive its fortunes. In order to prevent customers from uying competing products, PAC announced the launch of Limo six months before schedule. Due to unrest in its Indian supplierâs plant, deliveries of essential components for its main plant was hampered, and hence it decided to launch Limo in China only as per the original plan. Within a short span of time, Limo captured 30% market share in China, which was 200% higher than expected. Indian customers who had looked forward to purchasing Limo were becoming increasingly unhappy to the non-availability of Limo in India. Gingerâs dealers were worried about loss of business from the customers who might switch to other cars.
Statement I: In the Chinese market, Baft, and Hebe, are competing models in Limoâs target
market. Due to increase in sales of Limo by 200%, Baft and Hebe saw their market share decline by 10%.
Statement II: Baft and Hebe were not desired by the customers due to their new features.
Which of the following conclusions can be most justifiably made?
Unhappy customers will not only leave the company, but also spread negative publicity about the company. The best way, among the options below, to deal with customers is
Mr. Murugan from Chennai experienced the comfort of Limo during his visit to China. He was willing to deposit an approximate price of Limo to buy the first available unit from Mr. Ahmed, a dealer in Chennai, known for fair dealing. Ginger Automobile is yet to announce the actual price, and the process for allocation of the vehicles. In order to maximise his cash flow, Mr. Ahmed should