Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: Celebrity endorsements add to the brand value and sale of the products.
Reason R: Most celebrity are rich enough to afford the best technology and products in any given category.
In the light of the above statements, choose the most appropriate answer from the options given below:

Assertion A 

Celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image.

Thus this is an correct Assertion. 

Reason R

Most celebrities are highly famous and rich people. This fame and money enables them to enjoy various luxuries of life. Thus, this is a correct statement. 

Although R is a correct statement, it cannot be the correct reason for the given assertion as brands ask celebrities to endorse their products because of the influence that celebrities have over the people and not because of their lifestyle