The Vikash Trust has recently been plagued by a high turnover of teaching assistants with many looking for higher salary and better facilities. You have been asked to design and run a campaign to attract and appoint 10 teaching assistants. One of your measures of success will be the retention of the new recruits. You have 4 weeks for the interview.

Review the following:

1. Shortlist apt candidates who reflect values of the Trust from among respondees to your wide advertisement campaign.
2.Design an ad that attracts candidates with values that matches the Trust's, release it at an appropriate time and re-validate the candidates' credentials at the time of shortlisting.
3. Repeat the process that was followed by the Trust last time.
4. Seek expert advice on drafting an attractive advertisement.

Select the best of the following responses in the descending order of effectiveness?

Since the turnover of applicants is already quite high, investing money on designing an attractive advertisement would be redundant. Note that 4 talks about an 'attractive' investment and not an appropriate advertisement, and hence, would not be suitable. Thus, we need to order 1,2,3 and 3 now, as these are better than 4, which is directly eliminated.

1. The problem here is to sift the candidates from such a large pool. Since 1 does not provide a way to do that, and advises to go the long route, it would not be that effective.

2. Filtering the candidates, in the beginning, would ensure that only the right and motivated candidate make it to the interview. Hence, 2 would be the most effective.

3. Following the last year's procedure would be the least effective as it might not be prepared to deal with the increased influx of applications.

Thus the decreasing order of effectiveness would be 2, 1, 3.