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Analyse the following caselet and answer the question that follow:
Purushottam Bhatnagar own and operates a sweetshop Puru and Sons. He is about 60 years old is eager to hand over the business to his sons Ratan and Pramod. He however, fears that his sons, fresh from college may not understand the tricks of the trade.
Purushottam’s younger son Pramod discovered that 10% of their customers whom Purushottam called privileged customers purchased sweets at prices fixed 10 years ago (which is significantly lower than the current prices). Purushottam told him, “This 10% are my core and loyal customers with whom I have personal connect and therefore they deserve this privilege”. Pramod refuted his father’s argument citing the following Information.
1. These customers are from the top 20% of the income bracket of the city.
2. These customers frequently purchase from other sweetshops at market prices.
3. None of them recognises and greets Purushottam at the shop or at anywhere else.
4. None of them was present at Pramod’s marriage.
5. These customers actually buy sweets at Puru and sons for others not part of the core and loyal customer group.
Which of the following combination of the above will MOST LIKELY convince Purushottam to charge market price to all?
Purushottam was giving a discount for the loyalty of those customers. Thus, the statements which show that they are not loyal to the shop should convince him.
Statement 1 can be rejected as the financial status of the customers does not matter in this case.
Statements 3 and 4 can also be rejected as it still does not cast a doubt on their loyalty to the shop.
Statements 2 and 5 together show that the customers are not very loyal to the shop.
Hence, the answer it option C.
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