Question 91

Diffusion of Innovation theory is associated with

Solution

E.M. Rogers developed the Diffusion of Innovation theory, which identifies five key adopter categories: innovators, early adopters, early majority, late majority, and laggards. The theory also describes factors such as the innovation's relative advantage, compatibility, complexity, trialability, and observability, which influence its diffusion.


Create a FREE account and get:

  • All Quant Formulas and shortcuts PDF
  • 40+ previous papers with detau solutions PDF
  • Top 500 MBA exam Solved Questions for Free

cracku

Boost your Prep!

Download App